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Earlier this week I caught up with a client and over coffee we had a big catch up as well as a brain storming session. It made me realise just how important it is to take a moment and reassess your goals. It can be easy to get caught up in the continual pressure to create content but more often than not, the content that does well has been thoroughly planned. I often say, it takes a lot of effort to create that effortless look that people love. I first started out in video production where everything was storyboarded and planned down to the minute. I then spent many years working in events where often you had very little information. It was a steep learning curve but it made me a better shooter as I started to constantly analyse the moment, trying to work out the best way to capture the occasion as well as keeping a step ahead of the event. Now I personally like to ask clients a few questions before the shoot. For me, I like to be provided with a mood board and list of deliverables. This helps me understand what you need me to capture on the day. I will always try to over deliver as I want to make sure you have everything you need and then some potential options. At the same time I will often head to a shoot with very little information and that is okay too. Sometimes you aren't given many details which lends to a more creative input. Often the best ideas are ones that come from the moment and as much as you plan things will go wrong. When this happens, and it will, I have learnt the most important tool is not to stress. No matter how bad the situation. I have some crazy stories but this post is long enough already. What is the worst thing that has happened to you on a shoot?  
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